Vuse has 11.6% more market share than Juul

In the latest analysis of Nielsen convenience store data, the market share gap between Vuse and Juul vaping products has widened to a double-digit lead for Vuse.



Vuse's market share rose to 39.7% from 39% in the previous report, while Juul's fell from 29.4% to 28.1%.



Vuse also now leads Juul with year-over-year growth of 32.9% and 32.7%. This is the first time Vuse has led the year-over-year comparison.



According to Barclays, Nielsen mainly covers large chains. The potential for an outright ban on Juul e-cigarettes from U.S. retail shelves has reportedly accelerated the Vuse brand's market share growth.



Meanwhile, No. 3 NJoy dropped from 2.9% to 2.8%. Juul's 4-week dollar sales in the latest report have fallen from 50.2% in the August 10, 2019 report to 17.7% in the latest report.



In contrast, Vuse was up 41.4% in its latest report, while NJoy was down 5.6% and blu eCigs was down 30.2%.